The steering committee of the Sahel sports star will hold this press conference this Friday, July 4, on the occasion of the signing of a strategic partnership contract with Tunisie Telecom. A new chapter opens for the flagship club of the Sahel.
The Sahel sports star is about to take a new step in its development and influence strategy. The Sahel club announced the organization of a press briefing this Friday, July 4 at 10:30 am, in a hotel in Sousse, to formalize the signing of a partnership contract with Tunisie Telecom, one of the main telecommunications operators in Tunisia.
This collaboration between a historic sports institution and a major national player in the technological sector promises to be structuring for both parties. It is part of a dynamic where clubs seek to strengthen their financial stability and attractiveness, while large public or private companies are increasingly investing in sport as a vector of visibility, values and proximity.
The star steering committee, which actively prepares the next season, should unveil during this conference the contours of the partnership: duration of the contract, financial support, brand visibility on equipment, and possible common initiatives (marketing, digital, social actions, etc.).
For Tunisie Telecom, this partnership with one of the most titled clubs in the country is part of a well -established sports sponsorship policy, aimed at associating the image of the company with performance, community engagement and excellence.
This ceremony therefore takes on both symbolic and strategic, at a time when the Sahel star intends to reconnect with the summits of national and continental football. It could also announce other developments to come institutionally or commercial.
