During Mobile World Congress Doha 2025, Ooredoo Tunisia announced a strategic partnership with Oredata and Google Cloud aimed at accelerating the modernization of its marketing and subscriber interactions, leveraging Google Cloud’s advanced artificial intelligence technologies.
AI technologies to personalize the customer experience
This alliance combines the latest innovations in generative AI, including the Vertex AI platform and the Gemini and Veo models, with next-generation customer communications solutions. The objective is to allow Ooredoo Tunisia to offer more personalized campaigns and experiences, more relevant and better synchronized with the needs of its users.
Thanks to this project, the operator will optimize its entire communication chain, from the creation of marketing content to the distribution of targeted offers, thus offering its teams new levers of creativity, precision and efficiency.
Oredata at the heart of the deployment of Google Cloud solutions
Oredata, Google Cloud’s managed services partner, will oversee the integration and deployment of these AI technologies within the operator’s marketing ecosystem.
“At Ooredoo, our customers are at the center of our priorities,” says Mansoor Rashid Alkhater, CEO of Ooredoo Tunisia. “With the AI capabilities of Google Cloud and the know-how of Oredata, we are reinventing the way we communicate to make each interaction more personalized, more relevant and richer in meaning. »
For Ömer Faruk Kurt, CEO of Oredata, “this collaboration opens a new phase of innovation in telecom marketing. By bringing together Google Cloud’s AI technologies and Oredata’s operational expertise, Ooredoo Tunisia will be able to set new benchmarks in customer engagement and creativity. »
Ghassan Kosta, Google Cloud Regional Managing Director for the Middle East and Africa, highlights that “Ooredoo Tunisia’s vision perfectly illustrates how AI can strengthen creativity while deepening customer relationships. This collaboration will enable personalized experiences at scale. »
This initiative confirms Ooredoo Tunisia’s commitment to innovation, digital excellence and customer centricity, consolidating its role as a regional pioneer in AI-driven marketing transformation within the Ooredoo group.
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