In the Tunisian advertising landscape, the month of Ramadan stands out as a strategic period when brands are redoubled creativity to capture the attention of a particularly receptive audience.
Faced with fierce competition and a profusion of campaigns, each more elaborate than the other, there are few advertisers who actually manage to get out of the game. This is what Tunisie Telecom brilliantly succeeded this year.
On the occasion of the second edition of the event organized by Express FM to celebrate advertising creativity during the sacred month, the national operator was awarded two prizes in flagship categories, confirming its rise in the world of communication:
Telecom, services and internet category: for the “Omra recharge game” spot, hailed for its ability to combine emotion and technological innovation.
Category Acting – Celebrities: for the performance of actor Jaleleddine Saadi in the Spot * “fiber TT”, which has managed to make an impression by its authenticity and its narrative impact.
The ceremony, which has become an unmissable event in the Tunisian advertising calendar, aims to highlight the most innovative campaigns and to reward advertisers as well as creative talents which are distinguished by their originality and their efficiency.
The list was established according to a double selection process:
A public vote, open from March 1 to 27, 2025, which represented 50% of the final note.
A deliberation of an expert jury, made up of professionals in the communication sector, responsible for providing a qualitative and complementary assessment.
Thanks to its OMRA recharge campaign, Tunisie Telecom was able to touch the hearts of Tunisians by combining spirituality, emotional commitment and interactivity. For its part, the TT fiber campaign seduced by a staging carried by a familiar figure and appreciated by the public, thus strengthening the proximity between the brand and its customers.
By winning these two distinctions, Tunisie Telecom confirms its ability to innovate and reinvent itself, even in a particularly demanding competitive environment. A strong signal sent to both the market and its subscribers, which attests to a controlled communication strategy and resolutely turned towards emotion and humans.
