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Tunisia – Foreign investments: An increase of 28.1% driven by industry

by Webdo
Monday 17 November 2025 19:02
in National

Foreign investments in Tunisia increased by 28.1% at the end of September 2025. An increase which, at first glance, could seem cyclical – a simple rebound after several years of turbulence. Yet, close reading of FIPA data reveals a deeper movement : the strong comeback of the industrial sector, the true backbone of FDI and the main driver of this dynamic.

A quantitative recovery, but above all structural

With 2,588.7 million dinars of cumulative investments, Tunisia has one of its best performances since 2015. The progression is regular:

  • +28.1% vs. 2024
  • +39.7% vs. 2023
  • +58.1% vs. 2022

It is therefore not an “optical effect”, but a trend which has been asserting itself for three years.

Above all, foreign direct investments (FDI) form the bulk of this increase: 2,536 MD, up 27.7%.
Portfolio investments, despite an increase of 56.8%, remain anecdotal: 52.7 MD.
In other words, the capital that arrives is productive, long-term, and anchored in the economic fabric.

Industry: the pillar that pulls the entire curve

The key to reading is there: 63.6% of FDI goes to industry.
Or 1,613 MD, a level rarely reached in recent years.

Why industry and not other sectors?

Because the Tunisian ecosystem remains perceived as:

  • a competitive manufacturing production hub,
  • a platform close to Europe,
  • a pool of qualified labor,
  • a key player in the automotive, mechanical, electronics, textile and agri-food value chains.

It is this base which explains most of the increase of 28.1%.
The other sectors are progressing, but do not have the same investment intensity.

  • Energy: 19.5% – important, but slow cycling.
  • Services: 14.4% – moderate growth.
  • Agriculture: 2.5% – marginal, structurally undercapitalized.

Tunisia therefore remains, above all, an industrial country, a fact that is reminded every year by the FDI curves.

The face of investors: Europe on the front line

The hierarchy of partners has not changed:

  • France: 639.9 MD – 31.3% of the total (excluding energy).
  • Germany: 294 MD.
  • Italy: 242.4 MD.
  • Netherlands: 153.7 MD.
  • United States: 108.2 MD.

If dispersion exists, the heart remains European.
Which means that the interest in Tunisia is not so much opportunistic as structural: European value chains need Tunisia, and invest accordingly.

2026: the ambition of doubling, or the test of truth

The government sets an audacious objective: to reach 4 billion dinars in FDI in 2026.
For a country under budgetary pressure, it is both a necessity and a gamble.

The announced strategy is based on several levers:

  • increase in the automobile integration rate from 40% to 55% at the end of 2026,
  • orientation towards aeronautics, pharmaceuticals, digital,
  • moving upmarket in the food industry and technical textiles,
  • fine targeting by country/sector matrix to seek out the most profitable projects.

The question is no longer just to attract FDI, but to reorient the very structure of investment towards high added value.

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