Despite economic and geopolitical uncertainties, Tunisia confirms its status of safe value in the hearts of French travelers.
Winter and summer, the desire to travel is strong among the French. But in an unstable international context and faced with a gloomy economic situation, habits are evolving, the arbitrations are tightening, and some destinations are clearly pulling out of the game.
This is the case of Tunisia, which climbs this year in second place in the medium-haul destinations most popular with French travelers, just behind the Greek islands, according to the latest data from the Syndicate of Tour Operating Tour (SETO), cited by Le Figaro.
With an increase of 13% of reservations for the summer of 2025, Tunisia exceeds Balearic and positions itself as the reference economic alternative. The country attracts for its sunny climate, its proximity, but especially for its excellent quality/price ratio, at a time when the French must compose with a weakened purchasing power.
If the summer season remains marked by a certain caution – the reservations of the French are slightly increased by 1.4% at the end of April, but remain incomplete -, professionals in the sector note that destinations like Tunisia take advantage of their “accessible” positioning to seduce a clientele in search of the sun at a lower cost. The overall turnover of travel agencies is also up 2.9%, which reflects a desire for the French to maintain a certain level of expenditure, while choosing more affordable destinations.
The decline in travel to the United States (-14%) and the high prices observed on certain destinations in southern Europe, such as continental Greece, naturally redirect demand to the Maghreb. Morocco also records a good progression (+12%), but it is Tunisia that dominates this movement of strategic withdrawal to areas perceived as stable, welcoming and financially accessible.
