The Tunisian tourism sector exceeded 8 billion dinars in revenue in 2025, thanks to the reception of more than 11 million visitors, a new historic record. The strategy of diversification and upscaling of the tourist offer is starting to bear fruit.
According to indicators from the Central Bank of Tunisia (BCT), tourism revenues in 2025 reached 8,096.9 million dinars (MD), compared to 7,599.7 MD in 2024, an annual increase of 6.5%.
This increase corresponds to almost 500 MD additional, a clear sign that the sector is regaining its pre-pandemic dynamics and that tourist demand for Tunisia is robust.
More than 11 million tourists welcomed
Until December 22, 2025, Tunisia welcomed more than 11 million tourists, surpassing the previous record of 2019 which was 9.4 million.
This performance illustrates a complete recovery after the Covid-19 crisis (2020-2022), a period during which the sector experienced a severe decline, with significant losses in terms of attendance and revenue.
On average, each tourist spent around 735 dinars in 2025. This figure reflects an orientation towards more upscale tourism, which focuses on the quality of the experience, comfort and the diversification of regional offers.
If the figures for 2025 are encouraging, the sector will have to continue to develop infrastructure to accommodate a growing number of tourists; further diversify the tourism offering to attract premium and international segments; strengthen international promotion to maintain momentum and exceed 11 million visitors
Tunisian tourism therefore seems on the path to a solid recovery, but the consolidation of these results will depend on the quality of the experience offered and the stability of the tourist environment.
Evolution of revenue since 2020
After a brutal fall linked to the Covid-19 pandemic, Tunisian tourist revenues have followed an almost continuous upward trajectory since 2020. Rising from around 2 billion dinars in 2020 (-64% compared to 2019), they increased to nearly 3 billion in 2021, before accelerating significantly to 4.2 billion in 2022, marking the massive return of tourists.
In 2023, the dynamic was confirmed with a sustained rebound, paving the way for a historic record in 2024 at nearly 7.6 billion dinars. This trend finally peaked in 2025, where revenues exceeded 8 billion dinars, erasing the after-effects of the health crisis and placing the sector on a new growth trajectory.
