The European Union has just launched a four-year regional program in Tunisia intended to modernize trade through digital commerce. Objective: support digital transformation, harmonize legal frameworks and further open markets to Tunisian SMEs.
The European Union unveiled in Tunisia a new regional program, entitled “Digital commerce and e-commerce in the MENA region”, which will extend from 2025 to 2029. This initiative aims to boost the economic partnership between Tunisia and Europe by focusing on digital transformation and regional integration.
Jointly funded by the EU and Germany, the project will be implemented by GIZ Tunisia and the International Trade Center (ITC). It aims to create an environment conducive to the development of e-commerce, while generating new economic opportunities, particularly for young entrepreneurs.
Legal harmonization and cross-border tools
The program addresses several priority projects:
- Strengthening national e-commerce strategies;
- Harmonization of legal frameworks with international standards;
- Development of cross-border tools, such as electronic payments and electronic signature.
It also plans to streamline customs and logistics procedures linked to e-commerce, in order to reduce delays and costs for the movement of goods.
Boosting access of SMEs to international markets
An essential part of the project concerns support for small and medium-sized Tunisian businesses. The objective is to strengthen their capacities, improve their competitiveness on digital platforms and facilitate their access to regional and European markets.
This program is part of a broader dynamic of privileged cooperation between Tunisia and the European Union. By focusing on digital, the two partners intend to revitalize their commercial exchanges and anticipate developments in global trade, largely driven by the digital economy.
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