Geopolitical tensions exacerbated by American policy have caused a wave of boycotts around the world, including in Tunisia.
Initially focused on companies supporting the Israeli army, this movement has expanded, today, to American products due to Trump’s unilateral decisions, in particular its threats of increase in customs duties and its gradual disengagement of support for Ukraine.
A growing mobilization in Europe and Canada in Denmark, the Facebook group “Boykot Varer Fra USA” brought together more than 50,000 members since its creation on February 3.
In Sweden, its equivalent “Boikott VARER FRA USA” has more than 34,000 members. Other European countries, such as Norway and Germany, also see similar initiatives.
The group “Boycott USA-European Union” already brings together activists from Sweden, Denmark, Hungary, Canada and Australia. In France, the “Boycott USA: Buy French! »Knows constant growth.
In addition to the economic aspect, consumers claim to defend democracy and actively seek alternatives to American products.
Canada, under the leadership of Justin Trudeau, also encourages this approach. The resigning Prime Minister called on his fellow citizens to “choose Canada” by favoring national products and modifying their holiday destinations to support the local economy.
An economic boycott with multiple facets
At the same time, the boycott of multinationals supporting Israel continues to wreak havoc. Starbucks has recognized a significant drop in its profits, while KFC and Pizza Hut closed several establishments in Türkiye. Carrefour has ceased its activities in Jordan and Oman and reduces his presence in other Arab countries.
In Tunisia, although some brands like KFC and Carrefour are always present, the impact of the boycott is visible. Coca-Cola, whose advertising campaigns are absent even during Ramadan, struggles to seduce consumers, who now favor BOGA, local product of the SFBT.
It is important to note that the SFBT, while being the Boga producer, is also the official Coca-Cola distributor in Tunisia. This vast movement, although disparate according to the regions, testifies to an increasing awareness of consumers in the face of global economic and geopolitical issues. It remains to be seen whether this boycott, initially perceived as an act of punctual dispute, will be anchored permanently in consumption habits.
