After the acquisition of the social network by the billionaire Elon Musk, the monthly subscription to the pro Twitter Blue version will increase to $ 19.99 (20.15 euros) and could be compulsory to have or keep the blue certification badge.
He immediately intends to set up a paid strategy. A few days after taking control of the Twitter social network, Elon Musk decided to charge for certification of accounts through a monthly subscription to Twitter Blue, according to the specialized media The Verge. Twitter employees received the instructions on Sunday, by implementing a payment system by November 7. If necessary … they will be fired.
Concretely, the current subscription to Twitter Blue at $ 4.99 (5.03 euros), used mainly by companies, will be replaced by a subscription to $ 19.99 which will offer more functionalities including certification of the account. In the configuration that would have been chosen, the accounts already certified will have to subscribe to the service within 90 days, otherwise they will lose their blue badge.
Twitter’s economic model has always been based on advertising, but Elon Musk is counting on subscription formulas to complete income and finally become profitable. At the risk of triggering an exodus movement from the platform users to competitors like Mastodon, a social network from the world of free software.
