The famous Spanish brand is also located at the center of a media storm following the launch of its “Zara Atelier, collection 04_The Jacket” campaign because of its disturbing imagery.
We see representations of bodies wrapped in white bags, evoking the funeral clothing of Muslims, as is the case these days particularly in Gaza, as well as elements recalling the current conflict and the destruction which follows on the hands of the Zionist army. Among other things, a card cutting from Palestine.
Following this controversial advertisement, Zara preferred to remove the images. But before, a publication, a priori harmless, was the source of an unexpected wave of reactions: red, black, green, white skin … the four colors of the Palestinian flag, according to many subscribers of the brand on the platform and many Internet users who saw public support from the brand to Palestine.
A model dressed in black with a green scarf on a red background or how a simple post Zara sparked a real controversy over the Israeli-Palestinian conflict.
Thousands of pro-Palestinian messages quickly flocked, followed by almost as many pro-Zionist responses. Result: the publication of the ready-to-wear brand, relating to the female mesh department, generated more than 234,000 likes and, above all … 143,000 comments, against a few thousands usually.
An illustration, one more, of the emotional export of the conflict to the Middle East in all strata of society, even the most harmless and, a priori, the most disinterested. Coincidence or bias? “Zara pleads the most complete chance and says that it was simply the promotion of a green scarf.!
