The JCC management has now unveiled the official poster for its 31st edition which is scheduled from 18 to 23 December 2020.
Barely published, this poster was the subject of discussions on Facebook. Some, like the critic Khemais Khayati, finding her very beautiful, and even ” expressive sobriety and elegance », While others find it macabre because of its black background and the two dates, recalling a death announcement.
Personally I find this poster very beautiful. She is sober and refined. Of very great elegance. I join in this some facebookers who commenting on it wrote: ” The silhouette is very beautiful and the poster attracts by its simplicity. I like ! ” Or ” Beautiful poster of JCC 2020s, all in symbols, moving, so refined and so telling “Or” After having contemplated the official poster of the JCC 2020 for 10 minutes, I was able to lead to this conclusion: despite everything, the cinema exists ”.
I think this official poster is a note of hope. In fact, I find that it is the poster it takes for this year 2020.
The black background is first of all that of a cinema room, which is also called dark room. Light is a film. We are therefore good in the theme of cinema and not mourning. In addition in this year 2020, the year of a pandemic which has to date have made more than 54 million patients and more than 1.3 million dead, a dark year in fact, the cinema would be light. Cinema is the tool that could give us hope, show us the end of this tunnel, show us the way to escape to this light.
And this is what was recalled in the JCC press release that says: ” In these difficult times of containment and partitioning, the poster of this session could express this door open to the world … It could also express an opening towards the light, a denial in the dark times which overwhelm us and a hope of renewal which consoles us ».
The second criticism which was made concerns the two dates 1966 – 2020 at the top of the poster, which could make one think of a date of birth and a date of death.
When the decision to maintain this edition of the JCC 2020 had been made, most countries were in confinement and no one knew how the pandemic was going to evolve and whether people could travel or not. It was then decided that this edition would be a kind of retrospective, allowing to see the films selected and/or awarded during all the previous JCC editions, from 1966 to 2020. Which explains the two dates on the poster. Moreover, for the opening ceremony, Instead of the usual feature film, guests will be able to see six short films around the theme “Remake favorite JCC 1966-2019”.
Neïla Driss
