By banking on the passion for football and the collective momentum it arouses, Tunisie Telecom is launching an unprecedented national institutional campaign aimed at encouraging blood donation. A citizen initiative that combines sporting emotion and solidarity commitment in the service of life.
Tunisie Telecom announced the launch of its new national institutional campaign entitled “The Gift of Supporters”. Carried by a message of solidarity and collective responsibility, this initiative intends to raise awareness among Tunisians of the vital importance of donating blood. The campaign relies on sporting fervor as a lever for citizen mobilization.
Through “The Gift of Supporters”, the national operator invites citizens to channel the enthusiasm and unity generated by major sporting events into a concrete and life-saving act. Donating blood, presented as a simple but essential gesture, helps meet the urgent needs of health establishments and save lives, in a context where reserves remain under pressure.
The campaign is deployed in partnership with the National Blood Transfusion Center, guarantor of the health and institutional dimension of the initiative. This collaboration aims to raise awareness around voluntary and regular donations, while placing the operation in a structured and sustainable approach serving the community.
A civic approach anchored in the DNA of Tunisie Telecom
As a national operator and local player, Tunisie Telecom affirms, through this campaign, its desire to support unifying moments that bring Tunisians together around common values.
The company is mobilizing all of its communication platforms to amplify the message and encourage national mobilization based on solidarity and citizenship.
The choice of the sporting context is obvious. It embodies a space of collective emotion where passion, national identity and a sense of belonging come together. By associating the colors of the Tunisian flag with an act of giving and life, “Le Don des Supporters” aims to make sports support a citizen commitment with meaning and lasting impact.
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