Gathered around the theme of digitalization and AI at the service of human capital, the HR Awards Tunisia distinguished Ooredoo Tunisia for its innovative approach to human resources, placing technology at the service of equity, performance and the employee experience.
Ooredoo Tunisia won First Prize at the 12th edition of the HR Awards Tunisia, a distinction which recognizes its human resources transformation strategy based on digitalization and the responsible use of artificial intelligence. The prize was awarded at the end of an event bringing together business leaders, HR experts and institutional players.
An HR vision based on innovation and people
The 12th edition of the HR Awards Tunisia was organized by the Association of Training and Human Management Managers in Companies (ARFORGHE), in partnership with the Konrad Adenauer Foundation (KAS). The event brought together a wide panel of economic decision-makers, HR managers and experts, in a context marked by profound changes in the human resources function.
Placed under the theme “Digitalization and AI in the service of human capital”, this edition highlighted new HR practices in the era of emerging technologies.
The jury rewarded Ooredoo Tunisia for its strategic vision of human resources, based on the intelligent integration of digital tools and artificial intelligence. This approach aims to optimize internal processes, strengthen fairness, improve the employee experience and allow HR teams to focus on missions with high human value.
According to the organizers, this approach illustrates a responsible use of technology, aligned with current ethical and organizational issues.
Strengthened positioning as a benchmark employer
This recognition is part of Ooredoo Tunisia’s global strategy, which considers human capital as a central pillar of sustainable performance and value creation. The company claims to make digital transformation a lever for skills development and organizational agility.
The general director of Ooredoo Tunisia, Mansoor Rashid Al-Khater, stressed that technology only makes sense when it is put at the service of employees, citing a desire to build a more transparent, inclusive and forward-looking organization.
“At Ooredoo Tunisia, we are convinced that technology only makes sense when it serves humans. For us, digitalization and artificial intelligence are powerful tools to support our employees, develop their skills, strengthen transparency and build a more agile, more equitable and future-oriented organization,” he declared.
With this First Prize, Ooredoo Tunisia consolidates its positioning as a benchmark employer, committed to modernizing the work environment and supporting digital transformations. This distinction also highlights the company’s alignment with national priorities in terms of sustainable development and digital transition.
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