Despite an uncertain global economic climate, German companies present in Tunisia continue to display their trust in the country’s potential. But this confidence is weakened by a notable increase in administrative obstacles, according to the annual survey published Tuesday by the Tunisian-German Chamber of Industry and Trade (AHK Tunisia).
The study, relayed by the TAP agency, reveals that 73% of companies surveyed plan to maintain or increase their investments between 2025 and 2026. Better still, 84% anticipate growth in their activity, proof that Tunisia retains economic attractiveness.
Regarding the national situation, 69% believe that it will stabilize or improve in 2026, a figure in decline compared to 2024 (80%), but which reflects a relative optimism despite the uncertainties.
German investors highlight several competitive advantages: geographic proximity to Europe, facilitating exchanges; a skilled and competitive workforce, especially in the industrial and technological sectors; A attractive quality/price ratio of production factors. These elements explain the maintenance of an investment dynamic and a sustained interest in the Tunisian market.
An increasingly heavy bureaucracy
If confidence remains, it is darkened by the rise in administrative brakes. The survey indicates that 75% of companies questioned declare that they encounter difficulties related to administration, customs procedures or the central bank, against only 45% in 2024.
The exchange code is cited among the main blocking points, slowing down the fluidity of transactions and investments.
German companies reaffirm their desire to invest in Tunisia, but call on the authorities to quickly lift bureaucratic barriers. Sanitation of the business environment would allow, according to the AHK, not only to attract more investments, but also to stimulate job creation and promote skills transfer.
There are around 300 active German companies in Tunisia. These companies employ around 90,000 people. Among these 300 companies, around 180 are from the industrial sector and employ around 60,000 people.
