While Tunisia gradually revives a positive tourism dynamic, the Minister of Tourism, Soufiane Tekkaya, has reaffirmed the country’s commitment to diversify its offer and explore new markets.
“What Tunisia has as tourism riches and human skills positions it as a leading player in the World Tourism Organization,” he said, highlighting the ambition to reach records in 2025.
One of the strategic orientations of this revival involves opening up to new issuing basins. In addition to the traditional European markets, Tunis is actively working on the development of flows from China and Egypt. The Iraqi market is also in the viewfinder, with the imminent announcement of a direct air link between Baghdad and Tunis, intended to facilitate exchanges and stimulate arrivals.
Tunisia, which has been focusing for several years on the diversification of its tourist offer, also counts on alternative tourism to attract new profiles of visitors. The Minister underlined the in progress efforts to revise legislative texts to encourage this orientation. The development of Saharan, ecological, cultural or well-being tourism is part of this strategy aimed at reducing dependence on the classic seaside model.
In parallel, promotion campaigns now target the South American and North American markets, long neglected. This geographical opening aims to position Tunisia as an accessible destination, safe and rich in various experiences, capable of seducing a wider and more diverse audience.
