Tunisia confirms its ambition to become a global reference in terms of conditioned olive oil. At the end of April 2025, exports in this segment jumped by 57.2 %, according to the latest statistics from the Ministry of Industry, Mines and Energy.
This performance is part of a upgrade strategy, aimed at enhancing the finished Tunisian product on the markets with high purchasing power. Olive oil packaged Made in Tunisia now attracts consumers from Canada, the United States, Europe and the Gulf countries, where it is perceived as a premium product.
Gathered Tuesday in Tunis, the members of the Tunisian Conditioned Olive Oil Council reviewed the results of the 2024-2025 season and the actions planned to consolidate this dynamic. Among the priorities: strengthen brand image, diversify the outlets and capture new high -end niches.
An international promotion plan is being deployed. He plans to participate in Tunisia in several strategic meetings, including the International Food Salon in Dubai and the Boisson and Food Products in London. An operation to seduce the diplomatic corps in Tunisia is also on the program, as is the reception of European commercial delegations as part of the “Export” project.
To support professionals, a simplified guide for access to the promotion fund subsidies was presented. Its imminent digitization should streamline procedures and encourage more actors to bet on the condition.
With more than 3,000 tonnes of oil conditioned oil exported in four months (according to crossed estimates), Tunisia traces its route to a more profitable and durable positioning. A strategic turn which could ultimately reduce its dependence on bulk export.
