Tunisia won first place in the world world at the United States International Olive Olive Olive Competition (Usiooc) held in Miami from May 27 to 30, 2025. Tunisian producers won 55 gold and 3 silver medals in the quality category, as well as 17 gold medals in the health category, surpassing countries like Spain, Italy and Turkey.
This competition, organized by the Swedish group Giooc led by Tunisian engineer Raouf Chouket, brought together 140 companies from 14 countries, valued by a jury of 12 international experts.
This success is added to a series of recent distinctions for Tunisian olive oil. During the European International Olive Oil Competition (EIOOC) in Switzerland, Tunisia won 79 medals, confirming its status as world leader.
In addition, at the prestigious Mario Solinas 2025 competition organized by the International Oléicole Council, Tunisia obtained second place, just behind Spain, with oils evaluated for their organoleptic qualities by an international jury.
These performances reflect a national strategy aimed at valuing conditioned olive oil. At the end of April 2025, Tunisian exports of conditioned olive oil increased by 57.2%, thanks to upmarket and a diversification of markets, especially in North America, Europe and the Gulf countries. This dynamic is supported by initiatives such as participation in international fairs and promoting the Tunisian brand image.
Tunisia, with its 1.8 million hectares of olive groves and 88 million olive trees, is a major player in global production of olive oil. Local varieties such as Chemlali and Chétoui, adapted to the country’s climatic conditions, contribute to internationally recognized quality production.
Despite these successes, challenges remain, in particular dependence on bulk export, which still represents an important part of exported volumes. However, the progress of conditioned olive oil and the many distinctions obtained testify to a desire to strengthen the added value and competitiveness of the sector on a global scale.
