A new partnership was born between FC Barcelona and the world household appliances Beko. An agreement between the two parties was signed on June 30. According to this agreement, the world household appliances, Beko becomes the world sponsor of FC Barcelona for the next four years.
The brand logo will be present on the round of the team’s official jersey, for all matches in the Spanish League and the Cup during the 2014/15 season, as well as for friendly matches and summer tournaments, during the duration of the contract.
The new kit with which FC Barcelona began the season was unveiled in June at the Camp Nou stadium, in the presence of Mustafa V. Koç, President of the Koç Holding Council; Live çakıroğlu, president of the Koç Holding group of sustainable goods & CEO of Arçelik SA; Josep Maria Bartomeu, president of FC Barcelona; Javier Fausi santasusana; Vice-president of FC Barcelona.
For Mustafa V. Koç, Chairman of the Koç Holding Council, this partnership between Beko and FC Barcelona is “the beginning of a long and mutually enriching relationship and results from the success of Beko on the world markets, its international recognition and the awards that Beko has won for its innovative products, endowed with ultra modern technology (…) because the two brands have so many values, shared beliefs ”.
“Barça has 10 million fans in Türkiye”
“The motto of FC Barcelona is” Més than a club “(more than a club), and likewise, Beko strives to be more than a brand and always do more. I know that together, Beko and FC Barcelona will achieve great things in the years to come. ”
Josep Maria Bartomeu, President of FC Barcelona said: “FC Barcelona is proud that Beko is part of the Barça family. Beko has already worked in sport, especially in basketball, and the brand has now placed its confidence in Barça and we have placed ours in Beko. (…). It is a common journey based on commonly accepted ideas and on common values such as rigor, accuracy, ambition, teamwork, innovation, global vocation and a passion for what we do ”.
“We know that Barça is very liked and admired in Turkey and we believe that we have about 10 million fans there and are the most popular club in the country. These are faithful supporters, who recognize our singular nature and know that we are “more than a club”. For Barça, this is as important as our success in sport ”.
