In Sousse, Tunisie Telecom and the Sports Star of the Sahel formalized, Friday, July 4, 2025, the revival of their strategic partnership. The national operator becomes the club’s official sponsor again and puts the mobile offer “Litoile Mobile” on the market, a product in the colors of the emblematic club in the Sahel.
Tunisie Telecom and the Sports Star of the Sahel (ESS) sealed, Friday, July 4 in Sousse, a major partnership that marks the return of a strategic alliance between two flagship institutions of the Tunisian landscape.
An official ceremony was held in the presence of the leaders of the two entities and an audience of journalists, to celebrate this new collaboration which combines sport, commitment and commercial innovation.
This partnership made from Tunisia Telecom the official sponsor of all ESS sports teams, all disciplines combined. It is also part of a proximity approach to supporters, through the launch of the “L’Étoile Mobile” offer – an exclusive mobile product, thought as a bridge between the passion for sport and technology.
“This partnership symbolizes much more than a trade agreement. He reflects a mutual commitment, based on shared values of loyalty, excellence and proximity to star supporters, “said Lassâad Ben Dhiab, CEO of Tunisia Telecom. He praised the aura of the Sahel club and expressed the hope of seeing the ESS shining on the national and continental scenes.
On the club side, President Zoubeïr Baya did not hide his satisfaction. “This is a strategic collaboration that strengthens our global development vision of the club,” he said. “Through the mobile star offer, we want to create an even stronger link with our supporters base. We are proud to reconnect with a historic partner. »»
The “Letoile Mobile” offer, relaunched in the wake of the signature, is distinguished by an exclusive SIM card in the colors of the club, with a numbering starting with “99”, in the blink of an eye to the history of the ESS.
Subscribers will benefit from advantageous prices, including the lowest minute rate on the market at 35 millimes/minute, as well as many formulas combining calls and mobile internet, designed to meet the expectations of young people and club enthusiasts.
By this operation, Tunisie Telecom confirms its strategy of supporting Tunisian sport and local rooting, while the Sports Star of the Sahel strengthens its attractiveness and its relationship with its supporters, through an offer that combines identity, accessibility and connectivity.
