The Minister of Commerce and Export Development, Samir Abid, chaired this Friday, July 4, 2025, an evaluation meeting of the export season for olive oil. This meeting brought together the representatives of the ministries concerned, administrative structures and the private sector.
On this occasion, the minister announced a 45 % increase in exported volumes during the first half of 2025, reaching 183,000 tonnes against 126,000 tonnes at the same period last year. A welcomed performance, but which hides structural weaknesses.
Indeed, despite the increase in volumes, export revenues have experienced a downward trend in recent years, especially because of a Falling average prices of almost 55 % between 2023 and 2024. This drop is linked to the predominance of bulk exports (approximately 90 % of volumes), while oil conditioned, more profitable, remains marginal.
The consequence is that Even with more exported olive oil, the total value of the recipes decreases or stagnates. The sector must therefore take up the promotion challengeby betting on the quality and the packaging.
Samir Abid underlined the need to learn from the current campaign To better prepare for the next one, in dealing with difficulties at all levels :: production, processing, marketing.
He also focused on the quality and the competitiveness as levers for Preserve traditional markets And Access new outlets promising, especially In Asia and Africa. The goal is to diversify the markets and ofIncrease profitability.
The participants pleaded for better coordination between stakeholdersA Reinforced support for farmers, cups and exportersas well as the implementation of Adapted financing solutions.
Finally, the Minister spoke of the strategic importance of the next session of the Higher Export Council, which will serve as a consultation framework to define concrete guidelines at the service of a vital sector for the national economy.
